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About Double TWO

Welcome to Double TWO, the British heritage brand specializing in men’s and women’s shirts and casual wear since its founding in 1940. Double TWO has made many “world first” innovationswhich have enabled the company to grow in a tough and rapidly changing market. The brand name comes from founder Isaak Donner’s invention of a second collar and cuffs which could be replaced in the home to extend the life of the garment. During World War Two, Britain had no cotton so Double TWO used viscose made from wood to provide the shirt style blouses women needed to run the munitions factories while the men were away fighting the war. In the late 1940’s it added shirtsfor men and in 1951 provided the first ever man-made fibre garment “the terylene polyester shirt”. In the 1960’s it pioneered the cotton non-iron shirt, “white light by Double TWO” which became a brand leader in six months aided by heavy TV advertising, which you can see today on U-tube. The 1970’s brought the hippy fashion which Double TWO embraced successfully. “That shirt” by Double TWO swung through the 70’s. In the 1980’s and 1990’s Double TWO developed the career wear brand, William Sugden’s which it acquired in 1968 and grew its business shirt sales in over 40 countries. after the millenium  modern classic styles of clothing developed and a whole new area of leisure wear grew up to reflect a more relaxed lifestyle. Double TWO launched ‘Bar Harbour” by Double TWO which is a major force in today’s casual life. The company founded by Isaak Donner and Frank Myers as a war time necessity is still a private Donner family business and is proud to export 45% of its sales, mainly to Europe. Now the company has launched in India with its own shops, concessions and websites. Based in Bangalore, Double TWO India aims to mark yet another major milestone in the development of Double TWO. By bringing its latest English designed (but Indian influenced) collections of Double TWO men’s and ladies wear and Bar Harbour leisure wear to the people of India.

About Double TWO India

Double TWO’s launch in India marks another key milestone in its history. The company is happy to bring their latest range of menswear and ladies apparel to the Indian market. The company’s products are available at an exclusive store Located in New BEL Road, Bangalore. Celebrating 78 Years of Leadership in fashion.

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